Case Study: From Mailchimp to RSVPMaker for WordPress + Postmark for Florida Bulldog

The editor of Florida Bulldog came to me a few months ago asking for ideas on how to stretch the budget of his nonprofit news website. He particularly asked if we could find a more economical alternative to Mailchimp, for which the subscription fee was rising with the size of his list. Florida Bulldog is an investigative news site, and whenever it publishes a new hard-hitting report, email is an important element of getting those stories read.

His query prompted me to take a closer look at Postmark, a reliable and cost effective service for email distribution. RSVPMaker makes it possible to compose email messages using the same WordPress editor you use to write and edit blog posts and other web content. Postmark integration allows you to distribute those messages to thousands of people, with Postmark handling the complexities of bounced emails and spam complaints. Like Mailchimp and similar services, Postmark can track how many people opened your messages and clicked on links.

“For me, this is a heck of a lot easier than dealing with Mailchimp!”

Dan Christensen, Editor and Founder, Florida Bulldog

Here’s how it works:

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